iGiveBack

overview

iGiveBack

iGiveBack is a French digital lost and found tech startup that is reinventing the next generation of smart labels to create a more trustworthy and sustainable future. Using NFC technology, iGiveBack provides a secure way to manage apparel and other textile items and promote community caring and the idea of giving back through returning lost items and donating to charities that users are passionate about.

Role

UX/UI Design Consultant
User research
User testing
Wireframing

The Problem

Lost Apparel

Lost apparel is affecting more than just a person's closet. Lost apparel or items come with lost money, lost time, and harmful effects on the environment. If everyone could work together to help each other with their lost apparel, the world would be a better place.

Sources:
mynametags.com

The average person loses 3000 items in a lifetime, 50% of which is apparel

17 million tons of textile waste end up in landfills in the United States, yet people are still buying new clothes ignoring these effects

Almost 100% of people lose items in their lifetime

user research

Understanding Our User

There were two user surveys conducted for iGiveBack. Originally, we targeted parents, youth aged 18-30, and those who are frequent travelers to ask these users what exactly they lose and what would they want from a product such as iGiveBack. Which resulted in a lot of tracking desires.

key insights from first user survey:

Receive the item back (as quick as possible)
Precise location/direction of where the item is located
Smart alerts with the item is left behind
Location of phone
Have trackers for items such as keys, phone, wallet, cherished item while traveling, etc.

Such products exist like AirTag, Tile, and Samsung SmartTag and after a competitive analysis we realized iGiveBack would not be competing with these products as it's not a tracking device. So we shifted our focus to more a more child-focused audience: children camps (day and overnight), daycares, schools, and anywhere that has a great number of children gathering.

Each of these places require children to have labeled belongings, for proof of ownership. Research shows that children are notorious for losing these types of items, and unfortunately when lost at these facilities some parents have difficulty getting the item returned, which is where iGiveBack comes in handy. The second round of research, we focused on parents and childcare facilities that often dealt with actual lost and found collections. It was evident that parents and childcare providers provided a great market for iGiveBack. Parents and childcare facilities would help scale iGiveBack spreading the word.

ideation

User Flows

With the launch date coming up quickly, a design sprint was necessary. User flows were important to get done to confirm flows matched all the user needs. After initially creating the user flows, some iterations were required to address more user needs.

How user identify items: color
Reminders: to check for items, even if there is no tracking map; they help users to not forget by keeping items top of mind

creating a solution

Wireframes

Wireframes were created based on the user flows and then reviewed as a team. Upon review, we evaluated what was necessary for the MVP and adjusted as needed. On-going collaboration with the technical lead was important to understand what was feasible for the app to influence our designs decisions during the sprint.

With the user in mind, for our next iteration we decided to remove some features for the MVP and focus on the most important user needs that align with the iGiveBack values of community, philanthropy, and sustainability.

next steps

Iteration

Collaboration options—many people are sharing subscriptions
Add more features to aid in budgeting and financing
Continue testing
How to monetize the app and create profit
Open up to other countries and languages

iGiveBack is currently in progress. Please reach out for more information!

Concept and design is copyright of Maggie Cellucci Designs & iGiveBack.