Travel vs Savings
Knowing the user as a millennial who budgets and travels, I proceeded with research to understand what millennials think about when budgeting and planning for travel. Everyone travels differently, just like everyone has their own personality. However, there were some evident similarities among these millennial travelers. Overall, everyone agrees that travel can be very stressful and expensive—so naturally, the opposite is desired. Below are some of the key findings from the 6 interviews I conducted.
SAVE THAT MONEY
whether it's where the cheapest flights/lodging is or local travel tips of what to do and what to avoid
millennials don’t like to travel alone & creating a way to make group decision making easier was very important
UNPLANNED & PLANNED
many travelers liked more spontaneous adventures in travel but also didn’t like planning
users want travel opportunities presented to them that are unique to their interests and budget