TRACKD main photo


Product design, mobile iOS
One Service After the Other
It's hard to keep track of all the products and services that we subscribe to each month. All we see is money deducted from our accounts for services that we might not even need or want anymore. Trackd has a product that keeps track of all of your subscription fees on websites, apps, services, etc. over the years but only for desktop. By creating a mobile version it will reach more users and create more business.
target audience
Over the age of 30
Use phone and desktop frequently
Middle class
Trying to be more budget-conscious
primary research
Competitive Analysis
Competitive analysis was very important in the research that I conducted. While there were many apps out there that could achieve the goal of understanding a user's subscription spending, there were conflicting attributes to each app.

It was clear that the app that cost money when users were trying to save was not the ideal choice. Furthermore, hidden costs and the requirement to link a bank account added to more user frustration. On the other hand, the main feature that was desired was customization and ease of use. Keeping up with your finances can be daunting so keeping things easy to use and clear are essential, especially for the Trackd target audience.
Competitive analysis spreadsheet
no surprise charges
simple to use
sortable categories
customizable notifications
creating a solution
Design Problems
  • As a current user, I want to see all of my subscriptions in one place so that I can get a comprehensive view of my spending on subscriptions
  • As a returning user, I want to unsubscribe from a subscription so that I can reduce needless spending
  • As a consumer, I want to be notified if any of my subscriptions are about to be auto-renewed so that I can make a decision about if I want to renew the subscription and continue spending money
creating a solution
User Flows
Based on the design problems listed above, it was clear that to create the MVP we needed these three user flows: viewing all subscriptions, unsubscribing from a subscription, and setting up custom notifications for a subscription.
User flow image
creating a solution
Low Fidelity Concepts
After conducting preliminary testing on wireframes there were some features that needed improvements. The pop-up drawers for Subscription View Settings that old iOS users or even Android users would not understand how to use with gestures—as a result, I added the Done button to resolve this problem. Furthermore, there was confusion around the username and password requirement to unsubscribe. Many user testers thought that it was the username and password for Trackd and not that specific subscription. Overall, clearer language for the user to more easily use the app.
Low fidelity wireframes
high fidelity
TRACKD Comes to Life
The first round of high fidelity mockups tested well, however, there were concerns that the UI wasn't quite convincing enough to users that it was legitimate—seemed too plain. There was good feedback on the unsubscribe confirmation page and general layout. One aspect noted was to have the option to have more than one alert.
High fidelity images
high fidelity
As a result from round one testing, I proceeded to update the prototype with an updated UI (as seen throughout this case study) and added the ability to have more than one alert.
Round 2 high fidelity images
next steps
  • Collaboration options—many people are sharing subscriptions
  • Add more features to aid in budgeting
    and financing
  • Continue testing
  • How to monetize the app and create profit
  • Open up to other countries and languages
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